MMC Sets Jan. 2011 Launch Of

MMC, the media and publishing company founded by Chairman-CEO Jay Penske announced that TVLine is the name of its new consumer TV focused property launching in early January 2011. Michael Ausiello is editor-in-chief and founder of the new website, with Matt Webb Mitovich serving as editor-at-large. MMC also owns the entertainment properties led by Nikki Finke, led by Bonnie Fuller, and led by Charles Runnette.

MMC also announced that HBO is on board as the exclusive advertiser for the first two weeks of TVLine’s much anticipated launch.

Prior to going live in January, at, TVLine will announce the hiring of additional reporters to complement Ausiello, Mitovich and Deadline’s Nellie Andreeva (who will contribute to the new site while continuing TV industry coverage at The focus of the editorial team, MMC said, is to fulfill MMC’s goal of “creating a premiere news destination that offers exceptional and judicious coverage of television’s most popular and talked about scripted programs as well as reality-TV heavyweights such as American Idol and Dancing With The Stars.”

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