Most Second-Screeners Don’t Follow TV, Ads

Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to follow up on a TV ad, according to Millward Brown, the advertising research agency. Millward Brown says that overall, 35% of all screen time involves simultaneous usage of TV and a digital device.

Comments (0)

Leave a Reply

More News