Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to follow up on a TV ad, according to Millward Brown, the advertising research agency. Millward Brown says that overall, 35% of all screen time involves simultaneous usage of TV and a digital device.
April 19, 2024
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Editor on Duty: Mark K Miller.
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