Multiplatform Deals For ‘Big Brother: Celebrity Edition’

Endemol Shine Group today announced a series of global deals to air the U.S.’s first ever celebrity version of Big Brother.

Endemol Shine International has signed deals with Corus in Canada and Nine Network in Australia to air Big Brother: Celebrity Edition. Corus’ Global TV will simulcast the series in Canada and Nine Network’s multichannel GO! will be broadcasting the show for Australian audiences.

Outside of the U.S., full episodes will also be screened on YouTube channel Big Brother Universe, marking the first time that full episodes of Big Brother will be available via the newly created hub channel. Big Brother Universe has already amassed 20 million video views and 55,000 subscribers in the three months since launch.

Cathy Payne, CEO of Endemol Shine International, said: “We are delighted that our partners are bringing the first ever U.S. Big Brother: Celebrity Edition to audiences around the world. The huge appetite to watch the event series across a variety of platforms is testament to the show’s enduring appeal.”

Endemol Shine North America CEO Cris Abrego added: “It’s so great to see that our first celebrity edition of Big Brother here in the States is now taking off globally. The team at CBS, as well as Allison and Rich at Fly on the Wall Entertainment and their extended production teams, have done an amazing job staying true to the successful formula that has worked so well for this franchise, while also tapping into the zeitgeist with a great mix of celebrity houseguests.”

The three-week run of Big Brother: Celebrity Edition launched in the U.S. last week on the CBS Television Network where it was the top rated and most-watched show of the night with a 1.8 rating for adults 18-49 and 7.3 million viewers. The series is also available for live stream and on-demand viewing via CBS All Access.

Big Brother: Celebrity Edition housemates include former White House aide Omarosa, television personality Brandi Glanville, Sugar Ray singer Mark McGrath and American Pie actor Shannon Elizabeth. The Endemol Shine Group reality format is produced for CBS by producer Allison Grodner and Rich Meehan for Fly on the Wall Entertainment, in association with Endemol Shine North America.