Fox’s new U.S. Spanish-language broadcast network significantly upgrades its penetration in the country’s No. 3 Hispanic market.
MundoFox Adds WGEN Miami To Lineup
MundoFox, the new U.S. Spanish-language broadcast network launched in August by Fox International Channels and the RCN Television Group (RCN) of Colombia are have signed WGEN Miami. WGEN takes over the Miami MundoFox affiliation from the previously announced low-power WJAN-CD.
WGEN is a full-power station owned by Mapale LLC that is available throughout the entire Miami DMA and reaches as far south as Key West. The station is seen over the air on ch. 8.1 in HD and carried by every major distributor in the market, including DirecTV, Dish Network, AT&T U-verse and Atlantic Broadband on ch. 8. On Comcast, it can be seen mainly on ch. 8, in some areas on ch. 22, and in HD on ch. 445.
“The addition of WGEN-TV to the MundoFox affiliate family represents a major step forward for us in Miami, bringing full coverage, a consistent channel position, and a strong, built-in Spanish-language audience in this very important DMA,” said Emiliano Saccone, president of MundoFox.
“WGEN-TV welcomes MundoFox’s high-quality programming strategy as a refreshing alternative that stands to be the future one-stop destination for the dynamic Hispanic population of Miami-Dade, Broward and Monroe Counties,” said Roy Meyeringh, GM of WGEN.