NAB 2011: RSG Media Systems Products Preview

2011 NAB Show Preview
RSG Media Systems
Booth N5434

RSG Media Systems is a provider of software applications for the media and entertainment industry and digital publishers.

It will introduce its  new Content Lifecycle Management (CLM) suite, designed to help content owners and brokers extend the rights management capabilities of RSG’s signature right management software, RightsLogic to further monetize their assets across multiple platforms.   Also, RSG will be previewing its new analytics module for Digital Media, designed for digital advertisers and web publishers.

RSG’s new CLM solution for RightsLogic will allow media and entertainment broadcast companies to manage:

• Media Asset Finance — To handle complex media financials, intercompany transactions, royalty payments, and feed GL systems.
• Workflows and approval queues to streamline operations, ensure signoffs, and prevent critical tasks from falling through the cracks.
• Fully integrated customer relationship management (CRM) with program sales capabilities;.
• Product approval and licensee extranet.
• Program planning and scheduling, including automated management of digital windowing.

Also, RSG will be presenting its new analytics suite for Digital Media, which combines its recently launched yield management software Zoox Analytics with order management for digital advertising sales including inventory, planning, trafficking, and financial reconciliation.  This new digital solution lets digital publishers and agencies gain insights into their business via:

• Detailed reporting and analytics.
• Transparent inventory management with unique visual tools.

• Revenue-optimization and forecasting, based on proprietary predictive pricing techniques.