NAB 2015 Tech: Burst Joins NewTek Network
Burst | Booth SL3312 | Website: www.burst.com
Burst, a technology platform that helps content creators unlock the power of mobile video, announced it is joining the NewTek Developer Network, a growing ecosystem of companies and products designed to optimize workflow of live production.
As part of its entrance into this network, Burst’s mobile video platform is now integrated with NewTek’s line of TriCaster multi-camera video production systems in a joint solution called BurstOnTV. The technical integration is designed to help content creators harness mobile video content into live productions, television broadcasts, mobile, digital properties and social media, as well as in-venue broadcasts.
While the convergence of consumer smartphone adoption and the growth in mobile video creates a perfect opportunity for fan and viewer engagement, most content creators struggle with the complexities associated with mobile video collection, management, integration and distribution, as well as allocating the appropriate funds to make this happen. The Burst platform solves these challenges by working directly within a media company’s workflow to help them create, aggregate and publish mobile video instantly.
The TriCaster family of products eliminates the need for the purchase and installation of multiple separate components by integrating several functions into an easy-to-use and cost-effective system. By integrating with Burst, NewTek customers can now leverage user-generated content and controlled content (reporters, freelancers) into live broadcasts. The BurstOnTV integration works within existing TriCaster workflows to easily and seamlessly broadcast user-generated content at a low cost.
“We are very impressed with Burst’s mobile video solution and software, and we’re pleased to welcome them into the NewTek Developer Network,” said Michael Kornet, EVP, business development for NewTek. “This integration provides our customers with tremendous access to mobile video content for live broadcast and allows them to better engage with their increasingly mobile audience.”
“NewTek is driving innovation in the broadcast space, and we are thrilled to be partnering with a like-minded organization to bring user-generated content to their customers’ live and studio productions,” said Bryant McBride, CEO of Burst. “Our joint solution builds the ultimate bridge to connect mobile video and broadcast TV and solves all of the challenges broadcasters traditionally face in taking advantage of mobile video, including collection, management, integration and distribution.”