NAB 2015 Tech: MediaPower Enters U.S. Market With XOR

European media technology solutions provider MediaPower has entered into a sales and distribution agreement with XOR Media, to be the exclusive distributor of MediaPower turnkey systems in North America.

MediaPower and XOR Media have had a long-standing partnership through MediaPower’s distribution of XOR Media products in the EMEA region but this reinforced partnership brings MediaPower’s own products which include Arkki media asset management and NewsTouch touch-based live presentation appliance, to the North American market and builds on the recent growth momentum that MediaPower has made in recent years.

“Our success in the European market is driven by our commitment and focus on empowering our customers by delivering solutions to improve their media workflows, and building enduring partnerships with our channel partners,” said Marcello Dellepiane, MediaPower CEO.  “These led to highly successful products like Arkki and NewsTouch, and also our recent expansion in the APAC market with our own regional office.

“Through our renewed relationship with XOR Media, we not only provide customers in the North American region much better access to our products but we also aim to deliver the same benefits that are already experienced by our customers across EMEA and APAC with our turnkey products.”

MediaPower Arkki MAM will be showcased at the XOR Media Booth SL8424 during NAB.

Read TVNewscheck’s other NAB Show technology coverage here. Find our full convention coverage here.


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