NAB 2015 Tech: Ooyala On Amazon Fire TV

Ooyala | Booth N1937 | Website:

Ooyala, a Telstra subsidiary specializing in premium video publishing, analytics and monetization, is making it fast and simple for Ooyala customers to syndicate video to the popular Amazon Fire TV line of devices.

Ooyala’s syndication feeds let publishers distribute content to the living room, and Fire TV, which is available in the U.S., U.K. and Germany, now becomes another important channel for providers looking to reach online viewers with a lean-back experience.

By using Amazon’s HTML5-based Web App Starter Kit for Fire TV to create a Fire TV app, Ooyala customers can create a syndication feed for the app which groups any number of live or VOD assets into desired categories, such as movies, sports or documentaries, for the viewer. The PGA Tour is among the first to syndicate to Fire TV via Ooyala’s video platform.

Scott Gutterman, VP of digital operations for the PGA Tour, said: “PGA Tour fans are staying connected with our content everywhere, across every kind of device. As we see more of our viewers looking for video online, making that content easily available is increasingly important. This combination of tools from Amazon and Ooyala results in a very simple and elegant solution for both PGA Tour and for our viewers — we were able to quickly deploy a rich TV experience that is rewarding for our audience and easy on our developers.”

“We are thrilled that Ooyala customers can now easily syndicate video to Amazon Fire TV, directly reaching new viewers right in their living rooms,” said Steve Rabuchin, VP, Amazon Appstore. “This brings a whole new set of content to our customers that we know they will love, and provides a fast and easy way for developers to build apps for the television experience.”

BRAND CONNECTIONS

Jonathan Wilner, VP of products for Ooyala, said: “People today have a big appetite for discovering and enjoying new kinds of video on the biggest screen in the house. Fire TV is not only one of the fastest ways for publishers to get their content onto the TV, but also one of the easiest ways for people to find great content that’s not available through traditional TV. We’re seeing more and more customers adopting syndication to connected TV devices as a way to engage their audience in new ways, and we expect Fire TV to be another great driver of that growth.”

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