NAB awards its 2006 broadcast research grants

NAB has awarded six research grants to academic scholars as part of its annual “Grants for Research in Broadcasting” program. Each year, this competitive program attracts research proposals from broadcast scholars throughout the country. Through the program, first initiated in 1967, NAB has awarded more than 300 research grants approaching $1 million in support of academic studies.

“The range and quality of the proposals we received this year was outstanding, and is clearly reflected in the projects that were chosen for this year’s awards,” said NAB Vice President of Research and Planning David Gunzerath. “We’re proud to continue NAB’s longstanding support of high quality academic research on issues of significance to the broadcast industry.”

This year’s recipients and their research topics are:

Mary Blue and Nancy McKenzie Dupont, Loyola University (New Orleans), “A Study of Effective Televised Hurricane Evacuation Messages.”

Amy Jo Coffey, University of Georgia, “Linguistic Market Segmentation and Audience Valuation by Television Advertisers.”

George L. Daniels, University of Alabama, “From Newscasts to Podcasts: Next Generation Local TV Websites.”


Tom Grimes and Lori Bergen, Kansas State University, and Deborah Potter, NewsLab, “Does Visual Clutter in TV Newscasts Depress Viewer Memory for an Accompanying Visually Evocative Anchor Narration?”

Jim Grubbs, University of Illinois at Springfield, “Identifying Factors for Success in Rural Community Radio.”

Seung-Hyun Lee, University of Wisconsin-Madison, “The Impact of Mobile TV: Its Adoption and Use in Everyday Life.”

The annual NAB Grants program is designed to stimulate interest in broadcast research, with special focus on economic, social, or policy issues of importance to the commercial broadcast industry. The goal is to make high quality academic research opportunities available to industry practitioners and academic scholars. Proposals are evaluated by an independent panel of academic and industry research professionals and by representatives of NAB’s Committees on Local Radio Audience Measurement (COLRAM) and Local Television Audience Measurement (COLTAM).

The final reports for these projects are expected by May 2007. Last year’s recipients will present preliminary results of their research at the 2006 Broadcast Education Association Convention in Las Vegas. More information about these studies can be found by contacting NAB Research and Planning at 202-429-5489. Details about the Research Grants program are available at:

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