The new name is designed to reflect the trade show’s expanded focus while incorporating the strength of the NAB Show brand, the association says.
NAB Rebrands CCW As ‘NAB Show New York’
The National Association of Broadcasters, producer of NAB Show and Content & Communications World (CCW), featuring SATCON, announced today it is rebranding the CCW event — it will now be called NAB Show New York.
Attracting some 7,000 attendees annually and showcasing a full range of next-generation technology for media and entertainment professionals, the newly named NAB Show New York is taking place today and tomorrow at the Javits Convention Center in New York City.
NAB unveiled the new logo and tagline for NAB Show New York, “The Essence of NAB. The Power of NYC,” which reflect an expanded focus that leverages the strength and penetration of NAB Show, while adding breadth and value to the event for an enhanced attendee and exhibitor experience.
“We are excited to bring the NAB Show brand to the thriving New York City media and entertainment market,” said NAB President-CEO Gordon Smith. “The goal for the new brand is to enhance the experience for all attendees while making the event unique to New York — a mecca for the media and entertainment community.”
NAB Show, held each April in Las Vegas, is the largest media, entertainment and technology convention in the world, attracting 103,000 attendees and featuring 1,700-plus exhibiting companies. The trade group said NAB Show New York enables attendees “to experience a more intimate and focused setting,” while the New York locale offers “a gateway to Europe and the entire globe” as well as easy access for the East Coast region of the U.S.
“We intend to retain many of the features that have contributed to CCW’s success, such as accessibility, community, and the ability to efficiently get business done,” said Chris Brown NAB executive vice president of conventions and business operations,. “The new brand, however, will allow us to leverage the strength, leadership and content connections of NAB Show and take it to a new level by offering more innovative programming, attracting new markets and driving deeper engagement among attendees and exhibitors.”