NAB Show To Highlight Emerging Companies

The 2012 NAB Show will debut StartUp Loft, a convention destination featuring a select group of new and emerging companies in the media, technology and entertainment space, April 16-19, in Las Vegas. Located in the South Hall Lobby of the Las Vegas Convention Center, StartUp Loft will include companies that did not have a commercially available product or service prior to Jan. 1, 2011.

NAB said it created StartUp Loft as a special attraction to provide startup companies a one-time opportunity to showcase their products and services to NAB Show’s unique audience of content and technology buyers. For NAB Show attendees, the Loft will provide a chance to see cutting-edge solutions and some of the market’s up-and-coming trends.

“With so many startups in the fast-paced marketplace we serve, we felt it important to give these new companies a platform to tell their story and do so with a show special destination they could call their own,” said Chris Brown, executive vice president, NAB Conventions and Business Operations. “These startups need a different show experience than the established company, and we have designed the StartUp Loft to cater to those unique needs. We think attendees will draw inspiration and ideas from these creative new ventures, as well as give them their business.”

Given limited space, the convention organizers will be accepting submissions from startups through Dec. 16 and will select the finalists for the StartUp Loft by Jan. 20, 2012. To be considered for this opportunity, companies can submit their application here.