In ex parte remarks, it suggests any changes should be made in concert with a broader consideration of broadcast ownership rules.
NAB Urges FCC To Not Dismantle JSAs Now
In light of FCC Chairman Tom Wheeler’s campaign to crack down on joint sales agreements and other sharing arrangements, NAB has told the FCC that joint sales agreements are a necessary response to increased competition in the local ad market and any FCC action on the issue should not be made without a broader consideration of broadcast ownership rules.
If Wheeler gets his way, the FCC will adopt a new agency regulation as soon as March that would bar broadcasters from forming new JSAs — deals under which one station sells ad time for another station in the same market.
The NAB’s remarks, made ex parte, also highlight examples of public interest benefits from joint sales arrangements, including the preservation of jobs, upgrades in facilities and increased production of community affairs programming.
Read the NAB’s remarks here.