National Advertisers Increase Local Spending
In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide networks (e.g., NBC, ESPN), they are increasing their spending with local media companies such as local radio and television stations, and local online properties.
This article was originally posted on blog.biakelsey.com
Leave a Reply
You must be a logged in member to post a comment.
Log In Register Now