NATPE’s Braen Launching Marketing Firm

Beth Braen, senior vice president of marketing at NATPE, will leave the entertainment trade organization later this month after more than two decades serving the association and its global membership.

Braen plans to launch her own strategic marketing company to bring her experience and skills to the consulting arena and work with companies of all types within the entertainment industry. She will continue to be based in Los Angeles.

During her tenure at NATPE, Braen managed its marketing, promotion, advertising, public relations, digital media and sales support functions. As a member of the executive strategic planning team, Braen was influential in the successful revitalization including the move to Miami. She also negotiated and managed partnerships with 70 global industry trade publications and associations. Braen also played a key role in the conceptualization and creation of the Brandon Tartikoff Legacy Award presented each January.

Regarding the announcement, Braen said: “I have had a wonderful time at NATPE and, while I’ll terribly miss the association and its people, I feel that the time has come to spread my wings and take a look at the entertainment business from a different angle. With my background at NATPE and past experience at Showtime and creative consultancies, I am extremely excited to bring my skill set to help other companies flourish through a deeper understanding of the myriad strategic marketing opportunities available to them in this increasingly digital and global business.”

Rod Perth, president-CEO of NATPE, added: “I am very pleased to see Beth take on a brand new role. She has been a highly respected and significant member of the NATPE management team and I know she is keen to experience other aspects of the entertainment business. I can only wish her well in her next adventure.”