The first deal with non-NBC O&Os lets Gray include the live linear simulcasts of its 24 NBC affiliates, including NBC network and local programming, as part of NBC's TV Everywhere mobile and online platforms.
NBC, Gray Strike TV Everywhere Agreement
NBCUniversal and Gray Television announced today that they have entered into an agreement that will expand NBCUniversal’s TV Everywhere offering of local NBC linear streams beyond the NBC-owned stations for the first time.
The agreement allows Gray to include the live linear simulcasts of its 24 NBC affiliated television stations, including NBC network and local programming, as part of NBC’s TV Everywhere mobile and online platforms. NBC previously launched live linear streaming of its NBC O&Os on desktop and mobile for customers who have pay TV subscriptions with participating distributors.
“Today’s agreement with Gray Television will enable local viewers in Gray’s 24 markets to watch those stations’ NBC broadcasts live across multiple platforms, including on a computer, tablet or smartphone, both in and out of their homes,” said Rhonda Brockmann, SVP of business affairs for NBC Affiliate Relations. “We are happy to expand our partnership with Gray to these additional devices and to move together with our affiliates on to new viewing platforms.”
“We are excited to join NBC in its efforts to reach our viewers on digital and mobile devices,” said Kevin Latek, SVP of business affairs for Gray Television. “Authenticated viewers in our communities will soon be able to watch their favorite local television stations and favorite local programming live on their desktops and on their mobile devices when they want, and where they want.”
The agreement covers all 24 Gray-owned NBC affiliates: WSAZ Charleston-Huntington, West Virginia; WOWT Omaha, Neb.; WMTV Madison, Wis.; WNDU South Bend, Ind.; WITN Greenville, N.C.; KSNB Lincoln, Neb.; WILX Lansing, Mich.; KVLY Fargo, N.D.; WEAU Eau Claire, Wis.; KFYR, KMOT, KUMV and KQCD Minot-Bismarck-Dickinson, N.D.; WJHG Panama City, Fla.; WRGX Dothan, Ala.; KALB Alexandria, La.; KGNS Laredo, Texas; KKCO Grand Junction, Colo.; KBGF Great Falls, Mont.; WTAP Parkersburg, W.V.; KCWY Casper, Wyo.; KCHY Cheyenne, Wyo.; KTVH Helena, Mont.; and KNOP North Platte, Neb.
Most of Gray’s NBC affiliated stations have been partners with the network since the stations first began operation.
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Comments (3)
John Turell says:
March 5, 2015 at 8:50 am
Key phrase, authenticated viewers. Basically you have to have cable to use this. This is not OTT. Old school
Wagner Pereira says:
March 5, 2015 at 10:36 am
Authenticated viewers. Just like Netflix. There is nothing that prevents Gray from allowing viewers to subscribe to this service for several dollars a month, even if they do not have cable. It is OTT. Old School? Hardly!
Amneris Vargas says:
March 5, 2015 at 10:08 am
Nothing wrong with authentication. and, it is OTT.