NBC Names Regional Sports Sales Exec

NBC Sports Regional Networks and NBCUniversal Owned Television Stations today promoted Walter Cade to senior vice president of sales, sports regional networks.

In this new role, Cade will be responsible for managing revenue across the NBC regional sports networks. He will also work with NBCUniversal’s 29 NBC and Telemundo-owned stations on multi-market and individual cross-platform sales. Cade will report to Frank Comerford, chief revenue officer and president of commercial operations for NBCUniversal Owned Television Stations, who also has oversight of the sales efforts for NBCUniversal’s regional sports networks.

“Walter is a sports advertising sales veteran that has more than two decades of experience leading sports sales strategies, including 13 years at CSN Chicago,” said Comerford. “I am confident that he will help us bolster our already strong connections to realize even more opportunities for our clients and advertisers across all of the markets serviced by our local businesses.”

Last year, NBCUniversal’s owned television stations and RSNs’ local ad sales teams were aligned together “to realize the greater potential of all the local businesses,” the company said. “This new strategic effort helps bolster NBCUniversal’s already strong local portfolio through the delivery of new, expansive advertising and sponsorship opportunities through a comprehensive and team-focused sales effort.”

With more than 25 years of experience leading sports advertising and sales organizations across Chicago, Cade is being promoted to his new role after working at CSN Chicago as VP of ad sales and national sales manager for more than a decade. While at CSN Chicago, he was responsible for overseeing the network’s national, local and digital sales efforts and developing new business opportunities across all platforms.

Cade earned a bachelor’s degree in communications from Western Michigan University.