NBC Owned Stations, NECN In Ad Deal

The group that oversees 10 TV stations will begin selling national advertising for New England Cable News beginning at the end of this month.

NBC Owned Television Stations and 24-hour regional news network NECN (New England Cable News), today announced an agreement that will give the NBC Owned Television Stations group responsibility for selling national advertising for NECN.

NBC said this new partnership, effective at the end of June, “delivers NECN access to an industry-leading advertising sales organization and bolsters the ad sales reach of the NBC-owned stations,” which will now include eight of the nation’s top 10 television markets with the addition of Boston.

“NECN is well recognized for the compelling and high quality around-the-clock programming they deliver viewers in Boston and across all of New England,” said Frank Comerford, chief revenue officer of NBC Owned Television Stations. “The addition of NECN and the Boston television market to our portfolio enables us to offer an even more robust product to advertisers interested in reaching consumers across multiple platforms in the nation’s largest markets.”

“NECN adds a strong New England presence to the national ad sales capabilities of the NBC-owned stations, and having NECN more closely associated with NBC’s local stations and other media assets presents new opportunities for advertisers and the network alike,” said Ray Warren, EVP-chief revenue officer of Comcast Sports Group, which consists of NECN and 13 other local cable networks with a sports and entertainment focus.

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Mark Annas says:

June 22, 2011 at 4:09 pm

While I applaud NBC and Comcast finally getting a foothold into the Boston market, this move is a direct result of the Comcast acquisition of NBC. The previous sales representative for NECN was also an “industry leading sales organization” and did a terific job. They should be congratulated.