NAB 2014

NBC To Launch TV Everywhere In June

At a closed-door meeting with more than 100 affiliates Monday at the NAB Show in Las Vegas, NBC showcased its plan to launch its TV Everywhere app, which has not yet been named, and how affiliates can participate in the initiative, sources say.

NBCUniversal plans to launch its TV Everywhere app in June, rolling out first with the NBC Owned Stations followed by the affiliates in the fall.

At a closed-door meeting with more than 100 affiliates Monday at the NAB Show in Las Vegas, NBC showcased its plan to launch its TV Everywhere app, which has not yet been named, and how affiliates can participate in the initiative, sources say.

Sources describe the app as offering a “turnkey” solution for affiliates wanting to get into the mobile TV business, easily offering them the ability to live stream their local linear signals.

At the NATPE convention January, NBC Owned Stations President Valari Staab said the app would be similar to the one ABC already has up and running, Watch ABC. She called mobile TV a priority for the group, noting, however, that creating mobile TV platforms are complex and take time.


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