NBC’S COMSTOCK TO HEADLINE TVB CONFERENCE

The Televison Bureau of Advertising is underscoring the multiplatform theme of its annual marketing conference in April by enlisting a top new media executive as its keynoter. She is Beth Comstock, president of new media and market development for NBC Universal.

“Beth Comstock is the perfect choice to kick off TVB’s all-multiplatform conference,” said TVB President Chris Rohrs. “Beth and NBC Universal are leading the charge into the digital future and are at the cutting edge of fully incorporating new media into business planning.”

Focusing on the single multiplatform theme, the TVB conference will address how broadcasters can get in on everything from Web sites to mobile video to iPod downloads.

The conference is slated for April 20 at the Jacob Javits Conference Center in New York City during the New York International Auto Show.