NBCU Expands TV Everywhere Offerings

It launches Bravo Now and Telemundo Now apps on Microsoft’s Xbox One, joining earlier USA Now and Syfy Now apps.

NBCUniversal continues to add new products to its TV Everywhere offering with the rollout of Bravo Now and Telemundo Now on Xbox One from Microsoft, joining USA Now and Syfy Now.

Fans of NBCUniversal’s lifestyle and entertainment brand Bravo Media and the Hispanic mainstay Telemundo will have access to authenticated content the day after air, along with recent episodes from each network.

The expanded offering represents continued momentum in NBCUniversal’s TV Everywhere effort across multiple platforms — including connected devices — in addition to Web and mobile.

“NBCUniversal’s partnership with Xbox One underscores our commitment to embrace TV Everywhere solutions and provide added value to new audiences, who will now have access to the content they want — on their own time — on their home video console,” said Alison Moore, GM-EVP, TV Everywhere, NBCUniversal. “The addition of Bravo Now and Telemundo Now to the Xbox One offering is yet another example of how TV Everywhere is reshaping the way fans view their favorite shows and we as a media company continue to evolve the experience.”

BRAVO NOW

Bravo fans can access full seasons, current episodes and select episodes one day after the linear premiere of the network’s popular shows.

BRAND CONNECTIONS

TELEMUNDO NOW

On Telemundo Now, Xbox One users can choose from full seasons, current episodes and select episodes of hit Telemundo shows one day after the linear premiere. According to Nielsen, Hispanics overindex with regard to time spent on game consoles by more than 10% compared to the overall population.

NBCUniversal’s entire portfolio of networks is available on an authenticated basis to subscribers of participating MVPDs via TV Everywhere apps on digital touch points including mobile, tablet, and desktop, providing viewers the opportunity to engage with content live or anytime, anywhere they want to consume it. NBCUniversal’s portfolio of TV brands and their respective existing apps include: E! Now; USA Now; NBC Entertainment; NBC News, Bravo Now; CNBC; Esquire Now; Golf Live Extra; MSNBC; NBC Sports Live Extra; Oxygen Now; Sprout Now; Syfy Now and Telemundo Now.


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