NBCU Names Snydie Product Integration Exec

Meredith Jane Momoda today was named vice president, branded entertainment, NBCUniversal Domestic Television Distribution. She will report to Linda Finnell, SVP programming and development, NBCUniversal Domestic TV Distribution.

In Momoda’s new role, she will be responsible for securing product integration in all of NBCUniversal Domestic Television Distribution first-run shows including Steve Harvey and Access Hollywood. In addition, Momoda will drive the development of new processes and strategy to improve the execution of integration projects. She will also lead cross-brand initiatives while working with production teams to develop and execute plans for individual clients.

Momoda worked most recently at OWN: The Oprah Winfrey Network, where she was VP of integrated marketing, broadcast and digital since October 2008. Prior to OWN, Momoda spent 10 years with the Walt Disney Co. Her first five years were as VP of promotions for Buena Vista, working with first-run syndication product and the off-net launch of shows including Home Improvement.

She then joined ABC Television from 2000 to 2005, serving as VP of integrated marketing and promotions. In Momoda’s career, she has also served as the head of integrated marketing for TLC and the executive director of ad solutions at Yahoo! She began her career as the manager of brand marketing and new products at the Taco Bell Corp. with PepsisCo.

Momoda holds an MBA in marketing from the University of California, Los Angeles and a BA in chemistry from Northwestern University.