Raquel “Rocky” Egusquiza is tapped to work with Joe Uva in the newly created post of vice president, community affairs, Hispanic enterprises and content.
NBCU Sets Community Affairs, Hispanic Exec
NBCUniversal has appointed Raquel “Rocky” Egusquiza to vice president, community affairs, Hispanic enterprises and content at NBCUniversal effective Dec. 9. Egusquiza will report to Joe Uva, chairman, Hispanic enterprises and content, and will be based in New York.
In this newly created position, Egusquiza will work closely with Uva to develop the company’s short- and long-term strategic direction and planning for community relations activities as they relate to NBCU’s Telemundo Media in concert with parent company Comcast’s external relations team.
“Rocky’s vast experience across government, corporate and not for profit organizations will help us elevate the Telemundo Media brands among all U.S. Latinos,” Uva said. “I look forward to working with her to enhance our pro social initiatives across all of our national and local platforms.”
Egusquiza was recently the VP, multicultural markets for AARP, where she created and executed an organization-wide multicultural strategy that increased member awareness, engagement, retention and acquisition leveraging efforts across all AARP business units. She also served as external spokesperson and association representative for AARP’s Hispanic initiatives in the community.
From 2001 to 2009, Egusquiza was manager and was promoted to director of community development and international strategy for Ford Motor Company Fund, where she managed corporate relations and philanthropic initiatives for over 200 organizations and programs.
In 1999-2001, she was employed by AT&T as VP, legislative affairs, where she tracked key telecommunications business related legislation and served as a registered lobbyist with local, state legislative and executive branches of government.
She also served as director of government relations for South Florida during her tenure with AT&T. Additionally, Egusquiza worked with Miami-Dade County Government as executive director of the Dade County Legislative Delegation and as a community outreach specialist and with the Florida Senate as a legislative assistant.
Egusquiza earned a Bachelor’s of Arts degree in political science from the University of Miami.