NBCU Telemundo Sets Digital Partnerships

Peter E. Blacker, EVP of digital media and emerging businesses for NBCUniversal Telemundo Enterprises, today announced a number of digital initiatives with industry leading content creators Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment.

The new initiatives will expand NBCUniversal Telemundo Enterprises’ efforts to reach the “Generation M” —mobile, multicultural, millennials — with original content tailored to their cultural interests.

Blacker also announced plans for two new feature films from NBCUniversal Telemundo Enterprises’ multiplatform studio, Fluency Productions, as well as its third annual Hispanic Influencer event, in partnership with LatinWE, which will be open to the public for the first time this year.

“Our audiences crave immersive experiences across all screens that speak to their unique multicultural identity,” said Blacker. “We’ve teamed up with the biggest names in digital media to introduce original opportunities for our clients to connect with the demographic that is driving the U.S. consumer market, spending more than anybody else across major categories.”

NBCUniversal Telemundo Enterprises will partner with Tastemade in the co-creation of Deli, a food-centric digital and social experience targeted to the U.S. Hispanic millennial market. As part of the collaboration, Telemundo and NBC Universo platforms will feature the most popular recipes and series developed by Tastemade both in English and Spanish, providing opportunities for branded and native content. Additional food-centric videos will be developed for Snapchat Stories and other social platforms.

NBCUniversal Telemundo Enterprises will also expand its El Pulso vertical with Mashable to include a weekly Facebook Live show, to be hosted every Wednesday by social influencer Christian Acosta. The series will review the latest technology social chatter among Latinos and highlight the most viral, unforgettable trends; plus unearth hidden digital treasures from Latin America and the U.S. Latino Community. The El Pulso vertical, introduced in 2014, is designed to provide Hispanics with news, videos and information on how technology is changing the world.

Following the announcement at Vox’s Newfront presentation that NBCUniversal Telemundo Enterprises and the Vox-owned sports property SB Nation will be launching a new partnership designed to fulfill the wants and needs of millennial Hispanic lovers of soccer, mixed martial arts, boxing, and more, NBCUniversal Telemundo Enterprises announced that the early editorial content will focus on Russia 2018, FIFA World Cup Qualifiers, upcoming Liga MX and NFL seasons, UFC Fight night and more.

The site will introduce a mix of syndicated existing content from SB Nation and NBCUniversal Telemundo Enterprises, plus new original content to build the brand and reinforce the Hispanic editorial lens. The site will be mobile first, utilizing best practices for both video and text consumption for mobile devices.

As announced yesterday, Telemundo and Buzzfeed will collaborate on Much Ado About Nada, a short-form series that combines Telemundo’s history in telenovela production and storytelling and Buzzfeed’s expertise in insights-based publishing and distribution. The English-language series, launching weekly short-form episodes across multiple platforms and screens within Buzzfeed and Telemundo’s networks, will focus on reaching Hispanic millennials who increasingly consume media on mobile devices and within social platforms.

In partnership with LatinWE, NBCUniversal Telemundo Enterprises announced that the third annual Hispanic Influencer Summit from Miami will be open to the public for the first time ever. The event, which will lead up to the 2016 iHeartRadio Fiesta Latina festival in November, will bring together the most influential names in social media to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.