NBCU, Walgreens Marketing Nutrition Products
NBCUniversal Television Consumer Products and Walgreens are teaming to introduce an exclusive line of The Biggest Loser branded meal alternative bars and shakes. The products will be offered in all of the more than 7,600 Walgreens stores nationwide beginning this month.
The companies said the ready-to-drink shakes and meal bars are designed to” provide an excellent source of nutrition for people on-the-go.” The products have been developed with the guidance and oversight of The Biggest Loser’s nutrition expert, Dr. Michael Dansinger.
The Biggest Loser shakes and bars are licensed through NBCUniversal Television Consumer Products and Reveille LLC, the company behind the show. The deal was engineered by Joy Tashjian Marketing Group on behalf of client NBCUniversal Television Consumer Products.
Boomerang Brands is the brand management company bringing the The Biggest Loser products to market for Walgreens and JTMG is the agency of record for NBC programming.