NBCU’s Sprout Launches TV Everywhere

Sprout announced today the launch of Sprout NOW, giving subscribers access to its content anywhere, anytime, on any device. Now, preschoolers and their families will be able to access all of their favorite Sprout series, including original programming like The Chica Show and Noodle and Doodle, a library of gold standard series, including Caillou and Sesame Street, and U.S. exclusives including Lazytown and Tree Fu Tom via www.Sproutonline.com/now and through Sprout NOW, currently available in Apple’s app store.

Sprout NOW, which derives its name from the Bravo NOW app, offers Sprout’s live linear stream of programming as well as full episodes on demand and more.

NBCUniversal said the launch marks an important step in its “long-term strategy to provide both viewers and marketers with a user friendly way to engage with its content on multiple platforms.”  Launching today for iOS, Sprout NOW will be available in an Android version later this year.

“Sprout was originally conceived as a multi-platform destination for preschoolers and their caregivers, and it’s always been a cornerstone of our strategy to ensure our series and content are available wherever families are,” said Sandy Wax, president of Sprout. “Sprout NOW delivers on our commitment to provide Sprout’s much loved programming anytime and anyplace.”

“Sprout NOW is yet another example of NBCUniversal’s commitment to TV Everywhere, engaging viewers with quality content on multiple platforms,” said Ron Lamprecht, EVP, NBCUniversal Digital Distribution. “Sprout is now among many of NBCUniversal’s valued networks that offer content to its distribution partners and our viewers wherever and whenever they want it.”

TV Everywhere is available on an authenticated basis to subscribers of participating MVPDs. Fans can access long-form content through Sprout’s digital touchpoints on PCs, smartphones and tablets, and may also be able to access through the apps and websites of participating cable, satellite, and telco services, via TV Everywhere, including AT&T U-verse® TV, BrightHouse, Cablevision’s Optimum TV, Charter, Comcast’s Xfinity TV, Cox Communications, DIRECTV,  Mediacom, Time Warner Cable, Verizon FiOS, and Wide Open West (WOW).