NCTA Rebrands Cable Show As INTX

National Cable & Telecommunications Association announced today that its annual convention will be renamed INTX: the Internet and Television Expo. It will be held on May 5-7, 2015, in Chicago.

The group said “this new live, interactive event will draw everyone from network operators and content creators to technologists and thought leaders to share ideas, showcase innovative services and plan the future.”

INTX, NCTA said, “reflects the evolution and transformation of the NCTA’s The Cable Show and will focus on the digital media and entertainment economy, featuring multichannel video and broadband Internet providers, television creators and producers, online video distributors, digital technologists and startups, engineers and more. INTX will include some of today’s most respected thought leaders, all in a reformatted conference and exhibits dedicated to learning and idea sharing.”

“Everything about media and communications is being reinvented: the way we watch, how we keep in touch, what we know, how we play,” said Michael Powell, NCTA’s president-CEO. “So now is a perfect time to reinvent the way we come together to learn, network and do business. Every day the digital landscape changes and the networks that enable it becomes more powerful. This new expo will highlight all of these new trends and voices in every corner of today’s digital economy.”

Jerry Kent, chairman-CEO, Suddenlink Communications, and Alfred Liggins, CEO-president, Radio One and TV One, will serve as co-chairs for the inaugural expo.

INTX will feature a re-imagined exhibit floor featuring companies in technology, software and apps, online video, multiscreen, mobility, consumer tech, games and advertising. There will be opportunities for hands-on exploration of themed technology and digital content showcases, including TV Everywhere, the latest gadgets, the Internet of Things, start-ups and competitions, 4K TV and more.

INTX will also showcase panels and exhibitors representing “the entire digital media ecosystem,” all-access receptions and networking opportunities, interactive experiences, digital content pavilions, screening areas and more.

More information about the expo can be found at intx.ncta.com.