Newport Revamps Its Websites With Inergize

The redesigned station websites with new content sections and other features have increased advertiser visibility and boosted both visits and page views.

Group broadcaster Newport Television and Inergize Digital, a provider of integrated digital management solutions, today announced they have launched redesigned websites for Newport Television’s 50 stations, increasing visits 41% and page views by 13%.

“Newport Television has leveraged Inergize Digital and its Inergize Web CMS to lead the broadcast industry in visits, page views and time spent,” said Jason Gould, SVP-GM of Inergize Digital. “Newport Television’s award-winning websites have been market leaders in the past, and with the new redesign, the websites are even stronger market leaders. We’re certain the website redesigns will lead to even more regional and national website awards for Newport Television stations.”

“After launching the redesigned websites five months ago, our station websites have increased in visits and page views, but the larger story is that we’ve also improved the consumer and advertiser experience,” said Joe Rooney, Newport’s director of interactive and online content. “With leadership, counsel and support from Inergize Digital, we conceived and launched best-in-class websites that position our stations as local news leaders, engage consumers and generate more revenue with increased advertiser visibility.”

The Inergize Web CMS is a fully integrated platform includes ad management; video publishing; e-mail and syndication delivery; mobile distribution with WAP sites and integrated SMS; user-generated content; weather management; games and contests; e-commerce; and content from a dedicated news.

The redesigned Newport Television websites are now available to the public. For a complete list of Newport Television station websites, click here.

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Paul Gourley says:

April 28, 2011 at 10:59 am

Newport ought to forget about their websites and revamp the way they do business with selling spots! They need a lot of help!