Nexstar Joins Local Media Consortium

The Local Media Consortium (LMC), a nationwide alliance of local multiplatform media and technology companies, said today that Nexstar Media Group, the second-largest TV station operator in the U.S., has become its latest member.

With 171 full-power television stations in 100 markets reaching approximately 39% of U.S. television households and more than 50 million unique users connecting to 120-plus locally focused websites, Nexstar will bring the LMC’s total membership to 1,700 print, broadcast and online media companies. The LMC now represents more than half of local broadcast news stations and two-thirds of local newspapers in the United States.

“At Nexstar Media Group we are committed to localism, innovation and growth,” said Tom O’Brien, Nexstar Media Group‘s EVP, digital and chief revenue officer. “Our goal is to maximize every opportunity to become the local consumer’s and advertiser’s No. 1 choice across all screens. Through our LMC membership, we will have the valuable opportunity to collaborate with other leading local media and technology companies, while further extending the reach and accessibility of Nexstar’s content and services.

“We are pleased to join the LMC and look forward to working together with this distinguished group of media companies to develop new innovations and processes that help our industry meet the evolving needs and demands of our viewers, readers and advertising partners, while ensuring local media continues to thrive over the long-term,” he added.

LMC’s established partners, including Google, Yahoo and Monster, provide premiere technology and content solutions to the LMC’s members.

“The Local Media Consortium continues to attract the most loyal and engaged audiences across the web,” said Jason Washing, Google director, global partnerships — news and local media. “Adding Nexstar to their membership only solidifies LMC’s mission of connecting technology companies to our local communities and the information that impacts their daily lives. As a function of Google’s partnership with the LMC, Nexstar will have access to our joint initiatives that drive additional opportunities for the local news ecosystem for years to come.”

The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand-safe local digital properties at scale, and its membership spans more than 75 local media companies in top markets across the United States and Puerto Rico. The LMC audience footprint exceeds 157 million unduplicated monthly unique visitors, and LMC member companies served more than 4.5 billion page views to readers.

“As a trusted and respected local media leader, Nexstar is a valuable addition to our team of high-quality publishers and broadcasters,” said Rusty LMC’s executive director. “With journalists, anchors and employees that live and work in the local communities they serve, local media has a distinct competitive advantage in providing critical information and services in real time. As the LMC continues to grow, we strengthen our efforts to sustain local journalism and the essential services our industry provides to local communities across the United States.”