DMA 139

Nexstar Names Robert Romine GM In N.D.

The appointment follows completion of Nexstar’s previously announced acquisition of four CBS affiliates: KXMB, KXMC, KSMA and KXMD for $44 million.


Nexstar Broadcasting Group today appointed Robert Romine VP-GM of KXMB, KXMC, KXMA and KXMD, the CBS affiliates serving Minot-Bismarck-Dickinson, N.D. (DMA 139) and the stations’ associated digital operations.

The appointment follows Nexstar’s completion today of the previously announced acquisition of the stations for $44 million from Reiten Television, in a transaction that Nexstar says it expects to be immediately accretive. Romine will assume his new responsibilities immediately and report to Julie Pruett, SVP of Nexstar Broadcasting.

An industry executive with more than 35 years of local broadcasting experience, Bob Romine is returning to KXMB, where he began his broadcasting career at Reiten Television. in 1979.

During his 17-year tenure at the station, he ascended to positions of increased responsibility, serving as an account executive and later as local sales manager before being promoted to general manager in 1992.

As GM, he was also responsible for overseeing all regional sales efforts for the Reiten stations in Western North Dakota. Importantly, he was instrumental in establishing local partnerships and creating non-traditional revenue streams through local news and sports programming origination.

In 1996, Romine joined Benedek Broadcasting Group as general sales manager of KHQA Quincy, Ill., where he oversaw the buildout of its first digital facility and the launch of a satellite studio. In 2001 he was promoted to VP-GM of Benedek’s ABC affiliate WYTV Youngstown, Ohio.


Prior to joining Nexstar, Romine was with Media General for 13 years, where he served as VP-GM of WJTV Jackson, Miss., for six years before being appointed to group leader of its Jackson-Mobile, Ala. region in 2009, where he oversaw the operations of WJTV, WHLT Hattiesburg, Miss.,  and WKRG Mobile, Ala.

During his tenure, he was selected to assist in the development and to lead the reorganization of the Media General’s small to mid-size broadcast markets. In 2011, he was promoted to group leader, president and general manager of Media General’s WSPA-WYCW Greenville-Spartanburg-Ashville-Anderson, S.C.

Romine studied mass communications at Minot University. He has been actively involved with the local community and nonprofit organizations throughout his career and currently serves as president of South Carolina Broadcasters Association.

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Shaye Laska says:

February 1, 2016 at 7:42 pm

Congrats Robert!

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