Nexstar’s Sook To Keynote MFM Conference

Perry Sook, founder, chairman, president and CEO of Nexstar Broadcasting Group will deliver a keynote address at Media Finance Focus 2013, the 53rd annual conference of the Media Financial Management Association (MFM) and its BCCA subsidiary.

Themed “Unmasking Secrets to Success,” Media Finance Focus 2013 will be held at The Roosevelt Hotel in New Orleans from Monday, May 20, to Wednesday afternoon May 22. Sook’s keynote is scheduled for Wednesday, May 22, at 8:30 a.m.

“Leading what is arguably one of the more active buyers in the television space, who better than Perry Sook to talk about the future of media,” said Mary M. Collins, president-CEO of MFM and BCCA. “An unabashed supporter of local content and helping local businesses sell their own products and services, he can provide the kind of actionable information attendees have come to expect from our annual conference.”

Sook, who has been chairman, president and CEO of Nexstar and its predecessor since 1996, also serves as a director of TVB and a member of the NAB Television Board.  He has more than 30 years of experience in the broadcasting industry, covering all facets of the business, including ownership, management, sales, on-air talent and news.

Sook formed Nexstar in 1996 to acquire and operate network-affiliated television stations in medium-size markets. Today, Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, e-MEDIA, digital and mobile media platforms.

Prior to Nexstar, Sook was one of the principals of Superior Communication Group. Before Superior, he was president-CEO of Seaway Communication. He also held management posts at TV stations owned by Gaylord and Cox Broadcasting, among others.

Media Finance Focus 2013 will feature presentations from more than 150 industry experts, who will provide the latest information on accounting, economic projections, valuations, M&A, taxes, human resources and technological developments affecting the media industry, including its newspaper, television, radio, cable, online and digital media businesses. 

In addition, BCCA, the media industry’s credit association, will provide a full track of sessions designed to meet the needs of today’s credit and collections professionals, including the latest trends in credit policies, initiatives for streamlining the financial management of integrated advertising campaigns, and tips for improving the collections process.

MFM will also offer a track of pre-conference sessions at 2-4:50 p.m. on Sunday, May 19. The two CPE-accredited sessions, which will address management issues that impact finance professionals at media industry companies, may be attended individually or as part of a two-session package.

MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. Registered participants can earn up to 23 CPE credits, including three CPE credits for the pre-conference sessions and 20 CPE credits for conference sessions.

Media Finance Focus also offers a number of informal networking activities that are designed to foster idea-sharing and an exhibit hall featuring the latest in products and services for addressing the industry’s financial management and credit and collections requirements.

Additional information about Media Finance Focus 2013 and an online registration form may be found on MFM’s website at www.mediafinance.org.