The statllite TV service added a net 327,000 U.S. subscribers in the July to September period, the best third-quarter result in at least five years. Including Latin American operations, net gains were 901,000, the best for any quarter. Average revenue per U.S. user was $92.21 per month, a modest increase of 3.6% from a year ago.
NFL Sunday Ticket Is Big Draw For DirecTV
NEW YORK (AP) — DirecTV Group Inc., the country’s largest satellite TV broadcaster, raked in more subscribers than ever in the third quarter, helped by the NFL Sunday Ticket.
DirecTV added a net 327,000 U.S. subscribers in the July to September period, the best third-quarter result in at least five years. Including Latin American operations, net gains were 901,000, the best for any quarter.
Analyst Thomas Eagan at Collins Stewart had expected the company to add 90,000 U.S. subscribers in the quarter. DirecTV has again shown that it can attract “massive” numbers of subscribers while competing cable and satellite companies are losing them, he said.
The new subscribers drove revenue up 14 percent from a year ago to $6.84 billion.
But NFL programming is expensive, and net income was $516 million, or 70 cents per share, up only 7.7 percent from last year’s $479 million, or 55 cents per share.
Analysts polled by FactSet had expected earnings of 73 cents per share on revenue of $6.74 billion.
BRAND CONNECTIONS
DirecTV shares rose $2.77, or 6.2 percent, to close at $47.63.
The NFL Sunday Ticket gives access to every out-of-market Sunday NFL game, with bells and whistles like the ability to show eight live games simultaneously, side-by-side. DirecTV charges $53 per month for it.
Average revenue per U.S. user was $92.21 per month, a modest increase of 3.6 percent from a year ago. Latin American subscribers paid an average of $64.63, a figure that was up 7.7 percent from a year ago, after adjusting for currency fluctuations.
The flood of new subscribers comes after a dismal second quarter, which saw DirecTV gain just 26,000 U.S. subscribers, a record low. Rival Dish Network Corp. lost more subscribers than that, which meant the U.S. satellite industry posted a net subscriber loss for the first time ever.
DirecTV ended the quarter with 19.8 million U.S. subscribers, making it the second-largest provider of pay-TV service after cable company Comcast Corp. In Latin America, it had 7.3 million subscribers.
Dish reports third-quarter results on Monday.
Comments (1)
Maureen McDonald says:
November 6, 2011 at 1:59 am
DirecTV offered NFL Sunday Ticket free to all new subs as an incentive to sign up this year. That’s a $53.99 savings per month for the current football season. A great deal for first timers, but not a good feeling for long term existing, loyal customers, such as myself (since 1995). However, I must say, their service orientation is superb.