Nielsen Expands Service To Tennis Channel

The ratings service says that under a new deal it will now be providing national as well as local ratings to the Sinclair-owned cable network. “By expanding our relationship with Nielsen...we’ll now have a complete view of our audience," said Tennis Channel researcher Steve Badeau.

Nielsen and Sinclair-owned Tennis Channel announced that they have expanded their relationship, beyond the Nielsen local TV ratings service, to also include Nielsen’s national TV ratings service.

This multi-year gives the network minute-by-minute viewership information and daily measurement of commercial and program performance, according to a Nielsen press release.

Nielsen will also provide the network with “comprehensive and actionable advertising intelligence that alerts them of changes in ad spend across multiple categories, markets and media,” the release says.

“By expanding our relationship with Nielsen, to include national TV ratings, we’ll now have a complete view of our audience across local and national TV,” said Steve Badeau, SVP of Research, Tennis Channel.

“Nielsen continues to evolve and provide offerings that allow us to showcase the growing fan base of tennis to our valuable and potential advertisers.”

In June, in a letter to ad agencies and advertisers leaked to the press, Sinclair TV chief Steve Marks said that the Sinclair station group would drop Nielsen and rely exclusively on rival comScore for local ratings starting next year.

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However, Nielsen said then that the negotiations on a new contract with Sinclair were still on-going.


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