Nielsen Names Harish Peri Marketing SVP

Harish Peri today joined Nielsen as its SVP of product marketing across its ratings and planning products. Peri reports to Megan Clarken, EVP global product leadership, and Marcy Shinder, chief marketing officer. He is based in New York.

Peri has responsibility for driving all aspects of Nielsen’s Reach product marketing strategy and execution, including all aspects of the client experience and the continued growth of Nielsen’s portfolio of Total Audience measurement solutions.

“Enabling Total Audience measurement for advertising and content on behalf of our clients and the marketplace is a top priority,” said Clarken. “Harish’s passion for technology and solid digital experience will make him a valuable asset to both Nielsen and our clients as we evolve our portfolio of solutions.”

Peri brings more than 10 years of experience to Nielsen, most recently serving as senior director of product marketing and solutions at Salesforce.com, a leading global cloud computing company. Prior to Salesforce.com, Peri held roles in product leadership and marketing at Blackrock, and in engineering and software design at UBS.

Peri received both his bachelor’s and master’s degree in computer science at Columbia University, and his Master of Business Administration from the Haas School of Business.