Nearly 42% of American adults who have televisions are watching them between 9:15 and 9:30 at night, the highest percentage of the evening and almost certainly all day.
Nielsen: Primest Time Is Actually 9:15 P.M.
NEW YORK (AP) – The real prime time for people with televisions is at 9:15 p.m.
Nielsen said Tuesday that nearly 42 percent of American adults who have televisions are watching them between 9:15 and 9:30 at night, the highest percentage of the evening and almost certainly all day.
For younger adults, those aged 49 and younger, that prime time is at 9:45 p.m.
The information might not mean much to many TV viewers, but for advertisers and networks that set prices for commercial time, it’s a valuable detail.
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