NIELSEN RELEASES 2008 LPM ROLLOUT SCHEDULE

The ratings service targets Phoenix, Minneapolis, Miami, Cleveland and Denver for new boxes.

Look out, Cleveland.

Nielsen said that it will be introducing its Local People Meters in the 17th largest DMA in August 2008 along with Minneapolis-St. Paul (DMA 15).

Phoenix (DMA 13) will get the boxes, which replace paper diaries, in April 2008; Miami (DMA 16) and Denver (DMA 18), in October 2008.

Nielsen has already installed LPMs in the top markets and announced earlier this year that it would roll them out in Houston (DMA 10), Seattle (DMA 14) and Tampa, Fla. (DMA 12) in 2007.


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