‘OK! TV’ Clears Top Three Markets

New York, Los Angeles and Chicago are among the first markets secured for the half-hour daily news magazine strip debuting this fall.

 

OK! TV, co-produced by American Media Inc. and Unconventional Partners, is launching this fall as a syndicated half-hour news magazine strip. Trifecta Entertainment & Media, the distributors, today announced station clearances in the top three television markets: WLNY New York, KCAL Los Angeles and WCIU-WCUU Chicago.

Additional broadcast groups clearing OK! TV for Fall schedules include Journal Broadcast Group, Media General, Gray Television Group, Weigel Broadcasting, Mission Broadcasting and New Age Media.

“We are thrilled with the market response and the strong station line-up building for OK! TV,” commented Michael Daraio, president and partner of Trifecta Entertainment & Media.

One of America’s top entertainment destinations, Las Vegas, will be airing the show in access. In the fall, OK! TV will air on ABC affiliate KTNV weekdays at 7 p.m.

Jim Prather, EVP of television and radio operations of Journal Broadcast Group, commented: “OK! TV gives us a true multi-platform media experience with content opportunities across mobile, digital and broadcast. We look forward to giving our viewers, along with our advertisers, a new approach to entertainment and lifestyle news.”

Prior to the fall launch of OK! TV, entertainment segments will begin airing in the spring on Journal Broadcast Group’s multi-market lifestyle show, The Morning Blend.

BRAND CONNECTIONS

OK! TV will focus on pop culture, celebrity news, gossip and lifestyle, leveraging the content of OK! Magazine, as well as American Media’s sister brands RadarOnline.com, Shape, Men’s Fitness, Star, Country Weekly and Soap Opera Digest.

OK! TV is being designed to air in all day-parts, including access. Buyers are being offered a weekday strip and a weekend companion show.

Berryhill says the executive producing team and talent will be announced in the coming months, with staff based in New York, Los Angeles, Las Vegas and Nashville, where American Media’s Country Weekly is based. IMG’s Babette Perry, Unconventional Partners’ television agent, is representing the project.


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Melinda Santana-Carey says:

March 1, 2013 at 5:56 pm

Just what the world needs…more of the same.