On The NAB Exhibit Floor: Prime Focus Technologies

Prime Focus Technologies | Booth SL9605 | www.primefocustechnologies.com 

Prime Focus Technologies, the technology arm of Prime Focus, will launch Clear Digital Lab. Clear Digital Lab automates the content supply chain, connects the production ecosystem, and acts as the media universe for secure content operations from content acquisition through distribution and archiving.   

Clear Digital Lab brings together the various stakeholders and suppliers engaged in the production and post production processes with supply chain vendors for various tasks, such as editorial, VFX, post production, sound, localization, mastering, and downstream distribution to connect the entire ecosystem. Built around Clear Media ERP’s Emmy-winning DAX Production Cloud software and Cloud MAM software modules, Clear Digital Lab is well equipped to handle scripted, unscripted, short form, and digital content genres. It has the capability to handle files of different resolutions, content types, help review and collaborate, track jobs and manage media logistics including distribution of varied content types across the production supply chain.

By leveraging the cloud infrastructure and centralizing the management of content including secure storage, processing and distribution, Clear Digital Lab empowers production houses and studios with greater creative control, faster decision-making capabilities, more efficient workflows, supply chain freedom, and significant reductions in total cost of production.

Further strengthening Clear Digital Lab, PFT has partnered with Microsoft to have Azure as its preferred cloud hosting platform. Azure’s scale and reach helps to implement Digital Lab across geographies with extreme reliability, scalability, performance, and global accessibility.

Read all of TVNewsCheck‘s NAB 2018 news here.