On The NAB Exhibit Floor: Tightrope Media

Tightrope Media Systems | Booth SL8620 | Website: https://www.trms.com/

Tightrope Media Systems will bring a new version of its Cablecast Broadcast Automation platform to the NAB Show. Helping community broadcasters and small television stations leverage new opportunities to engage and expand their audiences, Cablecast version 6.2 features an array of enhancements that enable users to easily and efficiently promote and share their content online.

Cablecast’s website integration tools and templates make it fast and easy for users to create video-rich, public-facing sites and automatically publish their program schedules, live streams and VOD clips online. Version 6.2 adds value for stations by making their content and schedules easier to find through search engines, offering a valuable tool for organic audience growth.

Stations can now also gauge their online impact with VOD and streaming metrics. Meanwhile, enhanced social media integration streamlines the publishing of live and on-demand content to stations’ social networking channels, automatically generating embed codes for posting to Facebook and Twitter. Online viewers of the stations programming can also promote via Facebook and Twitter with just one click.

Tightrope will also preview features expected in future Cablecast software releases, including new channel branding capabilities for live video sources that eliminate external keying equipment. Instead, users can leverage lower cost Cablecast Flex servers to key station logo bugs, text crawls and graphics over live video while also playing out pre-recorded content.

The Cablecast 6.2 software is slated for release in April.

To see all of TVNewsCheck’s 2017 NAB Show coverage, click here.