Online Taking Ad Dollars From Traditional TV
The debate is over, or should be, MoffettNathanson Research’s Michael Nathanson says: Advertisers are shifting spending to online video at the expense of traditional TV programming that isn’t “essential” — meaning live sports and events, hit scripted shows, and cable shows that appeal to hard-to-reach audiences.
This article was originally posted on deadline.com
Gregg Palermo
This is news?
Tony Alexander
What a surprise!