Orad, Never.no Merge Social Media & Broadcast TV

Orad, a broadcast and graphics solutions provider, and never.no, a company specializing in social media integration, have formed a joint collaboration to integrate broadcast TV with social networks.

never.no offers a framework to integrate Orad’s enterprise graphics solutions with social media networks and companion apps, letting broadcasters engage audiences through a myriad of interactive and viewer data mining opportunities.

“Broadcasters turn to Orad to deliver data in a more visual and impactful way,” says Avi Sharir, CEO, Orad. “This could be anything from on-air talent using the Orad graphic systems for visually deconstructing a complex sports play to a broadcaster employing Orad’s rich graphics capabilities to simplify the dissemination of mass content such as finance data from stock indices.

“Our partnership with never.no allows us to take content manipulation and distribution one step further and harness user-generated content within the broadcast itself. With interactive options such as polls, votes, questions, and games, broadcasters can now use Orad to deliver thoughts and opinions along with the program, deeply engaging viewers and creating new experiences,” Sharir added.

Never.no integrates participatory and interactive elements within the Orad broadcast graphics workflow. Broadcasters can easily connect to Twitter and Facebook; build interconnected services such as companion apps; and harvest valuable user-generated content, using graphical outplays generated by their Orad system.

The never.no integration is available across the range of Orad graphics solutions including Maestro (on-air graphics), ProSet (virtual studio), RealSet (augmented reality) and Interact (interactive graphics).