The new gossip strip opened yesterday with 48 metered markets reporting a 0.8/2 primary run average in households, the highest of its ilk since TMZ premiered in 2007. Daily Mail TV also opened on Sept. 18 with 46 metered markets reporting and a 0.7/2 average.
‘Page Six TV’ Posts 0.8 Rating In 48 Markets
Page Six TV, the pop culture strip from Endemol Shine North America and the New York Post, debuted yesterday with 48 metered markets reporting a 0.8/2 primary run average, the highest overnight ratings of any access magazine launch since TMZ premiered a decade ago in 2007.
The most recent nationally cleared magazine prior to yesterday was OK TV, now titled Celebrity Page, which started with a 0.3 rating in 2013.
Page Six TV’s strongest day one performance among the major markets was in Baltimore, where it scored a 3.5/12 and took its 12:30 p.m. time period up 59% from last year on WBAL.
The other strip launching nationally on Sept. 18 was Daily Mail TV, a newsmagazine series from CBS Television Distribution based on the British publication, which opened with 46 metered markets reporting and a 0.7/2 average.
Daily Mail TV did best in St. Louis, where it clocked a 2.3/7 at noon on KTVI and grew the time slot 35% from last year.
The first national ratings for both programs are expected to be available early next month.