Pamela Barber Named WMOR Tampa VP-GM

Pamela Barber, a 30-year broadcast television executive, has been promoted from general sales manager to president and general manager of Hearst Television’s independent WMOR Tampa-St. Petersburg, Fla. (DMA 13).

She succeeds Kenneth A. Lucas, who will retire in June, capping 17 years at the helm of the market’s No. 1 independent station and four decades in television.

“Pam has played an instrumental role in WMOR’s success over the past decade,” said Hearst Television President Jordan Wertlieb. “She’s worked closely with Ken in strengthening WMOR’s programming, marketing and community presence with both viewers and advertisers. She also was deeply involved in the development and launch of secondary local channels including the Estrella Spanish-language network and the This TV movie channel.”

Barber joined WMOR as general sales manager in 2006 from WFOR Miami, where she served for five years as director of sales. Before WFOR she held several positions within WTSP Tampa, beginning there in 1985 as a local account executive and rising to general sales manager by 1998.

She began her broadcast TV sales career as a local account executive at WTOG Tampa in 1983.

Barber holds a degree in business from Oakland University in Rochester, Mich., and is a graduate of the National Association of Broadcasters Broadcast Leadership Training Program.