Participant Media Debuts New Cable Net Pivot
The new 40 million subscriber millennials-targeted cable network from Participant TV has a name: Pivot. Veteran cable TV executive Evan Shapiro, president of Participant TV, told reporters at an upfront briefing the new network, targeting young viewers 15-34, will start up Aug. 1 with a network tagline: “It’s Your Turn.”
This article was originally posted on mediapost.com
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