Paul Dergarabedian Joins Rentrak As Analyst

TV and movie analyst Paul Dergarabedian is joining Rentrak as senior media analyst. Dergarabedian brings more than 20 years of industry experience to Rentrak and will act as a marketplace expert to offer analysis on results from Rentrak’s real-time movie and television measurement services on various media outlets.

Dergarabedian founded Media By Numbers, which later became a division of Hollywood.com, where he served as president of the box office division. In addition to credits across the Web and in print, he is featured on television, in print and on radio programs weekly.

“I am extremely excited to join Rentrak’s strong team to become the interpreter and communicator of their measurement for the movies and TV everywhere business,” said Dergarabedian. “This is an amazing opportunity as Rentrak’s information is the industry standard and second to none. I am anxious to tap into the vast wealth of data to use for the benefit of entertainment industry professionals and press corps that covers the media industry.”

“The addition of Paul with his experience is a big complement to our team,” said Ron Giambra Rentrak’s president of theatrical worldwide. “His expertise will allow our clients to garner an even deeper understanding of the media that we measure.”