P&G Shifts More Ad Dollars To Online, Mobile

The Wall Street Journal reports today that Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. The story by Serena Ng and Suzanne Vranica quotes P&G executives as saying digital media in many cases is proving to be a faster and cheaper way for P&G's brands to reach consumers, and feedback is also faster. WSJ subscribers can read the story here.

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