Placemedia, TubeMogul Link Up Programmatic

The two companies are partnering to create a fully automated integration between TubeMogul’s demand-side ad platform and Placemedia’s supply-side platform that reaches 85% of U.S. TV households.

Placemedia, a fully automated supply side platform for linear TV, announced today that it is partnering with TubeMogul, an enterprise software company for brand advertising, to create a fully automated integration between TubeMogul’s demand-side platform and Placemedia’s supply-side platform. 

The two ad technology companies say they will leverage their respective platforms to deliver automation, scale and targeted audiences across multiple screens, reaching more than 96 million television households nationwide.  

Placemedia aggregates premium inventory from media providers, including more than a dozen national cable networks and more than 50 MVPDs nationally.

“This partnership will provide advertisers with a simple interface to plan and place multi-screen video campaigns,” said Derek Mattsson, president of Placemedia. “And it gives digital video advertisers using TubeMogul access to billions of monthly impressions on linear TV.”

Keith Eadie, chief marketing officer at TubeMogul: said, “We’ve invested significant time and resources building best-of-breed partnerships for our programmatic TV solution, PTV.  This partnership and integration with placemedia significantly bolsters the amount of linear TV inventory available to our advertisers and accelerates the meaningful strides programmatic TV has already taken.”

Effective immediately, TubeMogul will include Placemedia linear TV impressions as part of integrated cross-screen campaigns to extend audience reach from digital to television with consistent buying currency, targeting, messaging and measurement.

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