Platform Named Grass Valley’s PR Agency

Platform PR today announced that it has been appointed as the global PR agency for Grass Valley.

Kara Martin, VP corporate marketing communications at Grass Valley said: “We were impressed by the enthusiasm and positive attitude of the people at Platform from the moment we met them. They have a solid understanding of our markets and of the issues we and our customers are facing in a rapidly changing technological landscape. They are clearly able to couple that expertise with creative and focused communications messaging and PR campaigns. I am sure Platform will be an asset to us as we continue to grow Grass Valley’s thought leadership in the end-to-end live production world.”

Platform has already started work with the Grass Valley communications team and will report directly to Denise Williams, director, corporate public relations. One of the agency’s first tasks will be to help launch a number of integrated solutions, including innovative cameras, playout and workflow systems, at the upcoming NAB Show in Las Vegas, April 8-11.