commentary by Rem Rieder
Political Ads Overwhelm News On Local TV
During the final two months of last year’s election, television viewers in the tri-state Philadelphia area were barraged during news broadcasts with four times as much political advertising as actual news about the campaign. While Philly is a very distinctive place, there’s no reason to think this is a local phenomenon, an aberration. Experts say there’s little doubt the situation is the same throughout the country, and will be so in 2016, particularly in battleground states.
This article was originally posted on usatoday.com
Thank GOD for devices that let viewers get around these abominations. In even-numbered years DVRs PVRs and Home Video RULE!!!
the writer is part of a TV station conglomerate that owns 40+ stations. He could get some real insight… in his own break room.