The TV group’s president, Alan Frank, says: "We will be using Rentrak ratings as a currency at all of our television stations and urge all broadcasters, agencies and advertisers to support Rentrak's census-based ratings solution."
Post-Newsweek, Rentrak In Group-Wide Deal
Multi-screen media measurement firm Rentrak Corp. today announced that Post-Newsweek Stations has signed a long-term, group-wide contract for Rentrak’s StationView Essentials local market census-based ratings service.
“The industry has been waiting for decades for a viable and robust competitive environment in the television measurement arena. With the kind of innovation that Rentrak is delivering to television stations, we wanted to be the first of many station groups to comprehensively support their efforts,” said Alan Frank, president-CEO of Post-Newsweek Stations. “We will be using Rentrak ratings as a currency at all of our television stations and urge all broadcasters, agencies and advertisers to support Rentrak’s census-based ratings solution.”
Post-Newsweek subscribed to Rentrak for its Miami-Ft. Lauderdale and Houston stations. The group said that based on the financial returns Post-Newsweek has generated using Rentrak’s census-based TV ratings information in those two early markets, it made business sense to expand its partnership with Rentrak across the full Post-Newsweek station group.
“Post-Newsweek is a leader in the broadcast industry. We are excited to expand our partnership with them across all of their stations. Rentrak will continue to deliver on our commitment to broadcasters, networks, advertising agencies and advertisers by providing audience insight from our census-based currency linked to consumer information,” said Bill Livek, CEO of Rentrak
TV Essentials is a television ratings database currency that provides daily measurement of all U.S. TV networks in all 210 U.S. TV markets. The service incorporates data from more than 19 million satellite, telco and cable television sets and integrates it with product consumption information.
Comments (4)
Doug Halonen says:
December 19, 2011 at 11:29 am
Hmm… A measurement service that ignores broadcast-only homes at a time when cable cords are being cut?
Maureen McDonald says:
December 19, 2011 at 3:51 pm
Arbitron revisited. Glad there’s some serious competition brewing in the TV broadcast universe. Its good for the industry. Nice going Post-Newsweek!
Jim Thomas says:
December 19, 2011 at 6:06 pm
Interesting point, Ted, except as I understand it Rentrak models for over the air. Also, it becomes a conversation about THOUSANDS of homes vs. the very tiny hundreds that Neilson typically has in any market out there. Like Brad points out, competition is a GREAT thing and I think Rentrak is actually making more progress than Arbitron did and with a much more reliable methodology. Congrats to P-N for continuing to be an industry leading company.
Sandhi Kozsuch says:
December 20, 2011 at 12:59 am
My hand is shaking as I’m writing my Nielsen cancellation letter.