Promax Names Station Summit Speakers

PromaxBDA, the global association for marketing, promotion and design professionals, on Thursday made the first of many speakers announcements for its 2012 Station Summit.

Valari Dobson Staab, president, NBC Owned Television Stations; Cory Bergman, GM of BreakingNews.com, @breakingnews and founder of LostRemote.com; and Michael D. Hais and Morley Winograd, coauthors of Millennial Momentum: How a New Generation is Remaking America, will all be featured speakers at the second annual Summit, June 26-29, in Las Vegas.

Created for local station general managers, marketing, promotion and creative services executives, the Station Summit  is designed to focus on the issues, trends and needs of local stations and broadcasters.

“We are delighted to welcome this compelling group of speakers to the Station Summit,” said PromaxBDA President-CEO Jonathan Block-Verk. “Each speaker offers a unique perspective about audience engagement and can share new insights with the marketing community as they play a critical role in driving success for local stations and broadcasters.”

Valari Dobson Staab will participate in a state of the industry panel, Cory Bergman will discuss social media practices and its continued value as the driving force in marketing and engagement, and Mike Hais and Morley Winograd will focus on how “Millennials” are remaking every aspect of American life.

Valari Dobson Staab is president of NBC Owned Television Stations. In this role, Staab oversees the company’s 10 owned television stations, its associated online properties and digital out-of-home division, its local lifestyle programming production company and its in-house marketing and promotion company. Staab has worked in local television for 30 years, primarily at the ABC Owned Television Stations, serving in a variety of roles in general management, research and creative services.

Cory Bergman is the GM of Breaking News and @breakingnews, a social news startup that curates breaking news around the clock. He is also the founder of Lost Remote, an industry news site that covers social TV, or the intersection of social media and television. Prior to Breaking News, Bergman was director of new product development at msnbc.com working on entrepreneurial efforts, such as the acquisition and relaunch of the local news site EveryBlock. Before joining msnbc.com, he worked two decades in local TV news.

Mike Hais, Ph.D., is partner at Mike & Morley LLC. He served for a decade as VP of entertainment research and for more than 22 years overall at Frank N. Magid Associates where he conducted audience research for hundreds of television stations, cable channels and program producers in nearly all 50 states and more than a dozen foreign countries.

Morley Winograd is partner at Mike & Morley LLC. He was senior policy adviser to Vice President Al Gore and was director of the National Partnership for Reinventing Government from 1997 until 2001. Winograd also coauthored (with Dudley Buffa) Taking Control: Politics in the Information Age. He is president-CEO of Morwin Inc., a strategic planning consulting company for government and nonprofit organizations.

For more information on the Station Summit, or to attend, please visit promaxbda.org/local and for Station Summit updates, speaker information and promotions, follow PromaxBDA on Twitter at PromaxBDA and Facebook at facebook.com/PromaxBDA.